@hello

//Pomarola More Sauce Together

When an inside pitch
launches a new 
posicionament.

Pomarola is tradicionally known as the grandmother’s sauce brand. But they wanted to be more than that, showing younger people that they also can be delicious together. So we created “More Sauce Together”,which started as an inside pitch and ended as the new Pomarola campaign in the whole country. 

My role: concept and copy.

_Films








Agency: J.Walter Thompson | Client: Cargill | Product: Pomarola | CCO: Ricardo John | Head of Art: Fabio Simões | Creative Director: Gustavo Soares | Art Directors: Waldemar França, Pedro Coelho, Fernando Palandi, Ricardo Kawano | Copywriters: Hiroito Takahashi, Daniel Del Toro, Júlia Velo | Head of production: Marcia Lacaze | Artbuyer: Ana Mello | Account Management: Felipe Giacon, Stefano Paduan | Project Manager: Thiago Segundo, Daniel Rybak | Media: Stella Lopes, Tatiana Lopes e Ligia Mattos | Planning: Isabella Mullholand, Mariana Quintanilha e Marcus Pesavento | Client: Clarisse Barreto, Tatiana Zambon e William Ramos | Film producer: Zohar Cinema | Director: Tomat e Ian SBF.