//Tramontina Guru

With Guru,
suddenly you're cooking.

There are people who love to cook and there are people who don't even know how to fry an egg. That's why Tramontina has developed Guru - a smart cooktop that helps you cook.
Through a smartphone application, it gives you step-by-step recipes, making the process very easy to follow, even for the cooking dummies.
Based on this feature, our campaign shows that with Guru anyone will be able to cook, evolve and surprise in the kitchen.

My role: concept and copy.


Client: Tramontina | Agency: Wunderman Thompson | CCO: Keka Morelle | Creative Directors: Gabriel Sotero, Murilo Melo | Art Director: Isabella Remelli